You don't need the most expensive character creator to make a character you like: you just need to make something with the tools given and making concessions to the game. Like not being unable to create a redhead because the game lacks red hair color. So instead you go for brown. You work withing the given framework, just like in any roleplay.
Not only roleplayers worry about characters. A lot of people do: it's one of the big lures MMOs have because there are not that many other games that offer multiplayer coupled with character customization. Those people want a certain feel of ownership over the characters they play, and they can't achieve that if everyone looks like a clone and if every class is locked into particular looks at the different level ranges (which is why ARR's glamour system stinks, but let's not dwell on that).
You also end up seeing your character's face anyway in a lot of situations: like the character selection screen, the character window, previews of gear, cutscenes (if the game has them), screenshots.
And then there's the little factoid that other people will be seeing your character's face. Constantly. Unless you wear a helmet. Besides the floating name over your head, your character's face is what people will remember if you don't have a particularly striking look (like a cool armor, but that's something that is constantly changing unless the game has a vanity system).
Not only roleplayers worry about characters. A lot of people do: it's one of the big lures MMOs have because there are not that many other games that offer multiplayer coupled with character customization. Those people want a certain feel of ownership over the characters they play, and they can't achieve that if everyone looks like a clone and if every class is locked into particular looks at the different level ranges (which is why ARR's glamour system stinks, but let's not dwell on that).
You also end up seeing your character's face anyway in a lot of situations: like the character selection screen, the character window, previews of gear, cutscenes (if the game has them), screenshots.
And then there's the little factoid that other people will be seeing your character's face. Constantly. Unless you wear a helmet. Besides the floating name over your head, your character's face is what people will remember if you don't have a particularly striking look (like a cool armor, but that's something that is constantly changing unless the game has a vanity system).