I think the thing that has always worked for me was being a Servant Leader. Never letting the fact you run a guild go to your head or using it to further your own goals - be it progression or RP. As a servant Leader you are there to help the members of your guild while still guiding them along. So here's stuff thats always worked:
1. Don't make the storyline your storyline. As an RP leader it would be very tempting to just make everyone be involved in your storyline and be the big star of the show. Don't do it. Make a guildstory that is somewhat vaque but with a good backstory so people can fill in the blanks for you. 95% of the time I make my characters side characters, letting others take the reigns in RP unless I need to move the story along in some way.
2. Don't treat your members as if it's a privileged for them to be in your guild. The truth is, your guild is only as successful as the people who want to run with you. Appreciate them, old and new. Make sure everyone feels welcome, try not to play favorite's and try really hard to not let the guild split off into clique's. New members should feel just as welcomed as old.
That's all I got for now XD. I've ran 3 successful guilds over the years, and hopefully 4 with FFXIV, and I still don't know how to run a guild completely. Everything is always changing and evolving, you have to evolve with it.
1. Don't make the storyline your storyline. As an RP leader it would be very tempting to just make everyone be involved in your storyline and be the big star of the show. Don't do it. Make a guildstory that is somewhat vaque but with a good backstory so people can fill in the blanks for you. 95% of the time I make my characters side characters, letting others take the reigns in RP unless I need to move the story along in some way.
2. Don't treat your members as if it's a privileged for them to be in your guild. The truth is, your guild is only as successful as the people who want to run with you. Appreciate them, old and new. Make sure everyone feels welcome, try not to play favorite's and try really hard to not let the guild split off into clique's. New members should feel just as welcomed as old.
That's all I got for now XD. I've ran 3 successful guilds over the years, and hopefully 4 with FFXIV, and I still don't know how to run a guild completely. Everything is always changing and evolving, you have to evolve with it.