AdvocateAdvocate Personality (INFJ, -A/-T)

The Advocate personality type is very rare, making up less than one percent of the population, but they nonetheless leave their mark on the world. As members of the Diplomat Role group, Advocates have an inborn sense of idealism and morality, but what sets them apart is that they are not idle dreamers, but people capable of taking concrete steps to realize their goals and make a lasting positive impact.
Advocates tend to see helping others as their purpose in life, but while people with this personality type can be found engaging rescue efforts and doing charity work, their real passion is to get to the heart of the issue so that people need not be rescued at all.

Weakness"Always Need to Have a Cause – Advocates get so caught up in the passion of their pursuits that any of the cumbersome administrative or maintenance work that comes between them and the ideal they see on the horizon is deeply unwelcome. Advocates like to know that they are taking concrete steps towards their goals, and if routine tasks feel like they are getting in the way, or worse yet, there is no goal at all, they will feel restless and disappointed."

Quotes from the websitePeople are drawn to strong personalities, and Protagonists radiate authenticity, concern and altruism, unafraid to stand up and speak when they feel something needs to be said. They find it natural and easy to communicate with others, especially in person, and their Intuitive (N) trait helps people with the Protagonist personality type to reach every mind, be it through facts and logic or raw emotion. Protagonists easily see people’s motivations and seemingly disconnected events, and are able to bring these ideas together and communicate them as a common goal with an eloquence that is nothing short of mesmerizing.

Protagonists are genuine, caring people who talk the talk and walk the walk. People with the Protagonist personality type are passionate altruists, sometimes even to a fault, and they are unlikely to be afraid to take the slings and arrows while standing up for the people and ideas they believe in.


Tolerant – Protagonists are true team players, and they recognize that that means listening to other peoples’ opinions, even when they contradict their own. They admit they don’t have all the answers, and are often receptive to dissent, so long as it remains constructive.

Charismatic – Charm and popularity are qualities Protagonists have in spades. They instinctively know how to capture an audience, and pick up on mood and motivation in ways that allow them to communicate with reason, emotion, passion, restraint – whatever the situation calls for.


Altruistic – Uniting these qualities is Protagonists’ unyielding desire to do good in and for their communities, be it in their own home or the global stage. Warm and selfless, Protagonists genuinely believe that if they can just bring people together, they can do a world of good.