To play the role of devil's advocate I think it's possible he's already tried appealing to people in the past and it met with little success. I wouldn't be terrible surprised. Heck, some of the people branded 'blunt and unkind' are the friendliest people I know in-game. On the other hand, some of those who desperately lace each word with sugar or just generally claim to be approachable have turned out to be the most manipulative and nasty individuals that I've ever encountered.
