So we have a newly designed RPC site. Patch 1.21 is out, further transforming the game from its initial horribly reviewed state. Patch 1.22 is due out by the end of the month. That’ll leave only 1.23 left before 2.0 is right around the corner. So it’s high time we at least start this discussion.
How should we go about promoting the new FFXIV and RPC? What methods are best in gaining as many new/old role-players back as we possibly can? And when should this extensive marketing be done? Timing is crucial. Too soon could end up driving newbies and oldies away again before taking in the full breadth of changes. Waiting too late, on the other hand, could minimize the positive impact we could make on the overall RP community.
Mass emails via these forums are an obvious method to utilize. However, it would be nice if we could put together a simple, attractive, and coherent ‘newsletter’ detailing the massive amount of change that’s come and is still coming.
I’ll also definitely reach out to the other fan sites (Zam, Gamer Escape, and Core) to help with our promotional efforts. How and when we want to go about this is still unknown though.
Overall, it’s imperative that we come together with a solid attack plan in advance. FFXIV’s rebirth is a territory that few to no other MMOs have really ventured into. As we’re all well aware, the RP community as a whole has dwindled to quite a small size since launch. The opportunity for us to reach a new potential is there, we just have to approach it properly.
So please don’t hesitate to list ideas, concerns, and so on in this thread so we can prepare for the fast-approaching 2.0 (can you believe it’s now only about 6 months away?!). We need lots of ideas to make the most of this upcoming opportunity, no matter how small. We’ll need talented artists, crafty marketing strategies, a strong presence, and as much unity as possible.
So let’s get this crucial discussion underway
How should we go about promoting the new FFXIV and RPC? What methods are best in gaining as many new/old role-players back as we possibly can? And when should this extensive marketing be done? Timing is crucial. Too soon could end up driving newbies and oldies away again before taking in the full breadth of changes. Waiting too late, on the other hand, could minimize the positive impact we could make on the overall RP community.
Mass emails via these forums are an obvious method to utilize. However, it would be nice if we could put together a simple, attractive, and coherent ‘newsletter’ detailing the massive amount of change that’s come and is still coming.
I’ll also definitely reach out to the other fan sites (Zam, Gamer Escape, and Core) to help with our promotional efforts. How and when we want to go about this is still unknown though.
Overall, it’s imperative that we come together with a solid attack plan in advance. FFXIV’s rebirth is a territory that few to no other MMOs have really ventured into. As we’re all well aware, the RP community as a whole has dwindled to quite a small size since launch. The opportunity for us to reach a new potential is there, we just have to approach it properly.
So please don’t hesitate to list ideas, concerns, and so on in this thread so we can prepare for the fast-approaching 2.0 (can you believe it’s now only about 6 months away?!). We need lots of ideas to make the most of this upcoming opportunity, no matter how small. We’ll need talented artists, crafty marketing strategies, a strong presence, and as much unity as possible.
So let’s get this crucial discussion underway
