Market Wards are located in each of the three city-states. In Ul'dah (clearly the most popular) they're located just west of the aetherial crystal 'homepoint'. There is no Auction House in the traditional sense, but the wards serve in a similar (albeit slightly more frustrating at times) capacity.
As for price setting, I usually try to see where others are setting their prices at for similar items. If it's something where the market is clearly flooded, I'll either wait, or I'll undercut the lowest one. This usually results in being undercut again, in turn, and I try to avoid that so I'll sit on the item rather than wait. My goal is to move the product as quickly as possible so that I can replace it with more. Turnaround time is pretty consistent. I routinely check my retainers once a day and swap items around depending on what's happening with those items on that given day. I've gotten a pretty rigid system going and try to make the most of my 20 retainer slots. I'm happy if I can empty out 10-15 in a day's time so that I can restock and sell more.
For items that are not up for sale, I look to see if there are any comparable items. For instance, for a level 23 garment, I might check a similar garment at level 23, or whatever the next garment up is. Unless materials cost significantly more for some reason, I try to keep it reasonable, otherwise I can't expect people would buy it if they can just sit and wait for the next one in 3 levels. It helps to kind of think like a consumer, if that makes any sense. Occasionally some will spend frivolously, but that's usually not the case. The best thing you can ask yourself is, "If I was a <jobX> would I spend this much gil for this item?" And think about why it might be skipped over for something else, if there are none other available.
I'm sorry for another longwinded response. I hope this helps, though.
As for price setting, I usually try to see where others are setting their prices at for similar items. If it's something where the market is clearly flooded, I'll either wait, or I'll undercut the lowest one. This usually results in being undercut again, in turn, and I try to avoid that so I'll sit on the item rather than wait. My goal is to move the product as quickly as possible so that I can replace it with more. Turnaround time is pretty consistent. I routinely check my retainers once a day and swap items around depending on what's happening with those items on that given day. I've gotten a pretty rigid system going and try to make the most of my 20 retainer slots. I'm happy if I can empty out 10-15 in a day's time so that I can restock and sell more.
For items that are not up for sale, I look to see if there are any comparable items. For instance, for a level 23 garment, I might check a similar garment at level 23, or whatever the next garment up is. Unless materials cost significantly more for some reason, I try to keep it reasonable, otherwise I can't expect people would buy it if they can just sit and wait for the next one in 3 levels. It helps to kind of think like a consumer, if that makes any sense. Occasionally some will spend frivolously, but that's usually not the case. The best thing you can ask yourself is, "If I was a <jobX> would I spend this much gil for this item?" And think about why it might be skipped over for something else, if there are none other available.
I'm sorry for another longwinded response. I hope this helps, though.
"One of the deep secrets of life is that all that is really worth doing is what we do for others." Â ~ Lewis Carol
Eva's Journals  |  Eva's Wiki Page (coming soon)  |  RP Handbook
Eva's Journals  |  Eva's Wiki Page (coming soon)  |  RP Handbook
