It's probably one of the hardest things about organizing things for others. What some of it comes down to could be who you recruit, there's a lot of different variations of RP that people like more over another. So perhaps you need to focus your recruitment more on people who want story-driven content more-so than social RP.
I would also say that cutting out or trying to kill the social rp is probably not going to be the best idea - when you roleplay everyday, the social element can become a very big part of your character, with connections that needs to be maintained. Yes, there is such a thing as too much, but if you have nothing at all you'll end up with a group that isn't much like a group because no one has really connected with each other. Shifting the focus can be difficult if social stuff is genuinely what people want to do, you can't really force people to shift gear that way - but you may also want to look into if there could be other reasons driving people into social RP. For one, some plot things could very well be happening in the muddle of it, with your focus being on criminal RP that's something I could easily see happening. But secondly people just might not feel like it's easy enough to jump in with the plot-lines, might not be interested or can't see how their character would fit in. Oftentimes you have to be the one asking these questions because people wont always express their concerns/problems/woes. And - without wanting to sound bad here - a lot of people like to be the center of attention for at least a little while. Trying to appeal to this, but without making a whole plotline about just *one* person, can also help generate some interest.
Whichever it is and however it all pans out - I hope you'll end up seeing some improvements. The criminal scene is definitely a good one and it is great to see people being active within it
I would also say that cutting out or trying to kill the social rp is probably not going to be the best idea - when you roleplay everyday, the social element can become a very big part of your character, with connections that needs to be maintained. Yes, there is such a thing as too much, but if you have nothing at all you'll end up with a group that isn't much like a group because no one has really connected with each other. Shifting the focus can be difficult if social stuff is genuinely what people want to do, you can't really force people to shift gear that way - but you may also want to look into if there could be other reasons driving people into social RP. For one, some plot things could very well be happening in the muddle of it, with your focus being on criminal RP that's something I could easily see happening. But secondly people just might not feel like it's easy enough to jump in with the plot-lines, might not be interested or can't see how their character would fit in. Oftentimes you have to be the one asking these questions because people wont always express their concerns/problems/woes. And - without wanting to sound bad here - a lot of people like to be the center of attention for at least a little while. Trying to appeal to this, but without making a whole plotline about just *one* person, can also help generate some interest.
Whichever it is and however it all pans out - I hope you'll end up seeing some improvements. The criminal scene is definitely a good one and it is great to see people being active within it
