
Role-players are creatures of habit and unfortunately flock to popular 'hubs' unless they're spoon fed role-play elsewhere. It's why you're more likely to encounter role-players in a major city rather than out in the game world in pretty much any MMO.
Thankfully there's individuals out there who do take the initiative and strive to take role-play outside of settlements and taverns.
Thankfully there's individuals out there who do take the initiative and strive to take role-play outside of settlements and taverns.