Free companies are like your full-on guilds in WoW and the like. Free Companies can have housing, have actions you can activate for bonus XP and other buffs over all its members, and have their own FC chat that only other FC members can see. It also has ranking systems and other such things one would expect of such a group.
Linkshells are, as stated, a indeed of sort of "custom in-game channel." You start up a Linkshell and then you can invite people to it. This gives you a chat that only members of the Linkshell can access. That's basically it. You want to be able to talk to all your buddies, or have a private IC method for your characters to have a way to contact allies? You use a Linkshell.
Linkshells are, as stated, a indeed of sort of "custom in-game channel." You start up a Linkshell and then you can invite people to it. This gives you a chat that only members of the Linkshell can access. That's basically it. You want to be able to talk to all your buddies, or have a private IC method for your characters to have a way to contact allies? You use a Linkshell.