
We did get more stuff last year, true. That was mostly due to crossovers between FFXIV and some other titles though. I don't generally go into seasonal events expecting something mind blowing though. It'd be great, don't get me wrong - but I generally just treat them as fluff with an achievement and some interesting items associated with them.
It's also possible that they don't want to spend a lot of time on content that is around for a couple of weeks and then never appears in the game ever again in the same form.
It's also possible that they don't want to spend a lot of time on content that is around for a couple of weeks and then never appears in the game ever again in the same form.