Warning: I have also not had my coffee yet
Treasure hunting is a sound lure for roleplay adventures: Even the common everyman can be tempted by the potential for endless riches or fame and fortune. I'm of the opinion that the digging/spelunking/whathaveyou is the finale, though, not the actual draw. The Indiana Jones movies seldom involve going directly to the endgame!
So, I'd space it out. Assembling the map is a time-honored tradition! Perhaps it starts with someone accidentally getting the wrong dead drop. "Sir, you've dropped this unlabeled briefcase, surely it is yours," kind of thing. There's a clue or a hint as to where the next part of the map is. Maybe some rich eccentric is giving away a fragment of a fabled legendary treasure map as part of his high-stakes card game. Maybe the last person to have more of the map found himself the recipient of some very bad luck, and he insists the treasure is cursed and tries to prevent others from sniffing it out. Maybe there's another band of treasure hunters on the trail, and they have a reputation for their team members incurring "accidents" before a payday.
Once you've let your friends dangle a bit and work for the ability to go seeking treasure, then it's time to let them partake in one last crusade!
Treasure hunting is a sound lure for roleplay adventures: Even the common everyman can be tempted by the potential for endless riches or fame and fortune. I'm of the opinion that the digging/spelunking/whathaveyou is the finale, though, not the actual draw. The Indiana Jones movies seldom involve going directly to the endgame!
So, I'd space it out. Assembling the map is a time-honored tradition! Perhaps it starts with someone accidentally getting the wrong dead drop. "Sir, you've dropped this unlabeled briefcase, surely it is yours," kind of thing. There's a clue or a hint as to where the next part of the map is. Maybe some rich eccentric is giving away a fragment of a fabled legendary treasure map as part of his high-stakes card game. Maybe the last person to have more of the map found himself the recipient of some very bad luck, and he insists the treasure is cursed and tries to prevent others from sniffing it out. Maybe there's another band of treasure hunters on the trail, and they have a reputation for their team members incurring "accidents" before a payday.
Once you've let your friends dangle a bit and work for the ability to go seeking treasure, then it's time to let them partake in one last crusade!