
Well, I think they're useful, especially for me (I feel bad for not having any up for Zhi, but laziness). Zhi is the type who goes around looking for rumors, and pays for information that's not necessarily easy to get hold of. So those rumors when applicable (obviously if they're being spoken in Ul'dah it would take quite a bit of digging and speaking to the right people for her to get hold of them) I have used them as part of her knowledge base.
So it's more than just ego, it's good for rp!
So it's more than just ego, it's good for rp!